SEAT. Ibiza.

DIRECTION, 3D

We wanted to show the car in a way we've never seen it before. So we said... let's just break it apart! We played with the fun idea of the car deconstructing itself into little pieces to move around different scenes & sort obstacles.

The Ibiza is well known for its modern & edgy look, so we had to find something bold to compensate such awesomeness. We opted to contrast those characteristics with simple geometrical shapes.

The result is a realistic car full of details morphing into abstract compositions made of simple spheres, cylinders & blobby car parts.