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Verizon. AllTrails App.

DIRECTION, 3D
Layered, magnetic, always evolving. These are the words that inspired us and truly represent what we envisioned for this cool kinetic-type-meets-3D-dreamy-landscapes spot for Verizon's 5G launch in the US.

It's all about a continuous journey of type and visuals, taking the viewer from a calm lake to the top of a trail path.




Credits:
Client: Verizon
Production Company: Tendril
Creative Direction: Chris Bahry, Matthias Winckelmann
Co-Direction: Leo Mateus, Peiter C Hergert, Facu Labo
Director for AllTrails App case, 3D Animation: Facu Labo
Executive Producer: Ivelle Jargalyn
Line Producer: Julie Neff
2D Animation, 2D Design & Type Layout: Maks Fede
3D Design & Art Direction: Daniel Lepik, Eric Bernal
Lighting & Rendering: Brad Husband, Joey Recoskie, Jeff Briant
Compositing: Alex Veaux
Storyboard and Concept: Alex Hadjiantoniou
Music & Sound Design: Cypher Audio (John Black)

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